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Knowing your why not only will make you successful, but it is the only way to maintain lasting success.
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When we communicate from the inside out, we’re talking directly to the part of the brain that controls decision making and our language part of our brain allows us to rationalize those decisions.
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John F. Kennedy said that great leaders are the one who trusts their gut. They are those who understand the art before science. They win hearts before minds. They are the one who starts with why.
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You have to know WHY you do WHAT you do. If people don’t buy WHAT you do, they buy WHY you do it.
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Once you know why you do what you do, then the question is HOW will you do it? HOW are your values or principles that guide HOW to bring the cause to life.
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Everything you say and everything you do has to prove what you believe. A WHY is just a belief.
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The only way people will know what you believe is by the things you say and do, and if you are not consistent in the things you say and do, no one will know what you believe.
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Authenticity means is that your Golden circle is in balance.
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Guts, it feels right, you can use the power of why,when you put why into words provides the emotional context for decisions.
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Work towards something bigger than yourself
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